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Who is Mike?

Mike Breazeale is an award-winning marketing educator and researcher. He delivers over twenty years of successful entrepreneurial experience to his students and clients. As one of the creators of the only worldwide conference to bring together marketing academics and practitioners to discuss issues related to consumer-brand relationships, Mike is uniquely qualified to discuss branding and its impact on consumers, firms, and society at large.

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Thursday, March 27 Evening Cable News Ratings: Elon Musk Gives Bret Baier a Boost

An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled […]

Here’s the Roundup for the Week Ending March 28

An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.

X Has Been Acquired by xAI in $45B Deal, Elon Musk Announces

X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.

Wednesday, March 26 Evening Cable News Ratings: Jesse Watters Leads in the Demo

Rachel Maddow and Kaitlan Collins were No. 1 in the demo for MSNBC and CNN, respectively.

Ticker: The 50th Annual Gracie Awards Honor the 3 Broadcast Networks

ABC News, CBS News, and NBC News all received five Gracie Awards.

Former GM of KDFW in Dallas Kathy Saunders Dies Suddenly

She led Dallas Fox owned station KDFW-KDFI for more than 26 years.

How Joy and Connection Delivers for Brands

This post was created in partnership with Fetch Key takeaways Personalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they interact […]

Not Everyone Will Like ‘With Love, Meghan.’ And That’s OK

When I watched the new Netflix show, I saw the complete opposite of inauthenticity.

Tapping Into the Rise of AI Personal Shoppers

This post was created in partnership with Kantar Key takeaways AI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From simplifying everyday purchases to […]

The New Rules of Seamless Shopping

This post was created in partnership with SmartCommerce Key takeaways� Shopping habits have transformed. With just a few taps, consumers can buy what they see—whenever, wherever. Inspiration now drives instant […]